Two questions that I get asked is, " What are the components of a successful marketing campaign?" and “How do you optimize a marketing campaign?” Optimizing an entire marketing campaign is a high-level skill set. Optimizing marketing campaigns … [Read more...] about 3 Components of Every Successful Marketing Campaign
Direct Response Marketing
Solving Today’s 7 Biggest Marketing Challenges
What is your biggest marketing challenge? According to MarketingCharts, the 7 biggest marketing challenges that companies face today are: -Improving the conversion of your audience -Improve on content distribution and promotion -Improve … [Read more...] about Solving Today’s 7 Biggest Marketing Challenges
Marketing Lessons from an Abandoned Cat
When I am working in my home office, often I’m distracted by a feline friend that is persistent and will not take “No” for an answer. When I first met this cat, somebody abandoned her at my sister’s work. The week prior, I told my sister that … [Read more...] about Marketing Lessons from an Abandoned Cat
Master Your Advertising with Lead Generation and Direct Sales
With direct marketing, you either try to sell your product or service directly, or you can generate leads. There are pros and cons to both strategies. In this article, we will analyze both options, so you can decide what strategy is best for … [Read more...] about Master Your Advertising with Lead Generation and Direct Sales
3 Steps to Build Your Author Audience
When it comes to selling and promoting a book one of the 1st things authors need to understand is how to develop raving fans. I call it audience building! You may be asking "What is audience building and how do you do it? Audience … [Read more...] about 3 Steps to Build Your Author Audience
