Today, the most profitable marketing channel is email! According to the Direct Marketing Association for small businesses in the United States for every dollar invested in email marketing yields a 4,300% return on investment.
Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost according to Forrester Research.
This presentation is designed for entrepreneurial businesses, small-to-medium sized organizations, non-profits, and large corporations. It reveals how to use email effectively to build an audience, who are excited about your organization, and then leverage the audience’s enthusiasm to drive donations and revenue. This presentation is available as a keynote, break-out session or a full workshop.
Some topics will be:
Why Should You Focus on Email? Email marketing is one of the most cost-effective and profitable marketing channels today. Any organization from startups, solo-prenurs, small to larger non-profits, to large organizations can use email marketing to build relationships with their audience and increase revenue.
How to Grow Your Email List? Reveals simple ways to increase the size of your email list, to connect with your audience across all marketing channels online and offline.
Types of Emails to Send– There are 3 different types of emails to send. Discover when to send each type of email to build connections with your audience, increase engagement, and drive revenue.
Monetizing Your Email List– There are more than 17 different ways to monetize your email list including increase donations.
Tracking Success– what you focus on grows. Discover the exact email marketing metrics that you need to track to ensure your list is engaged, and your email marketing efforts are profitable.
What The Audience Will Take Home:
Each audience member will receive:
- An email marketing checklist.
- A Downloadable Report – 101 Ways to Increase the Size of Your Email List.
- A sample email marketing workbook so they can implement their own marketing campaigns. (Workshop Only)
- A thorough understanding of email marketing and how it can be leveraged into an engaged audience along with several revenue sources.
In summary, this presentation is available as a keynote, a breakout session or a workshop. It offers the most thoughtful, rich and original content available on email marketing as a publishing model for a solo-entrepreneur or for larger non-profits, or organizations.
And it does so in a highly entertaining and engaging manner that leaves audiences with concrete action steps – actions everyone can immediately put in place to harness the power of email marketing.
