Creating content that resonates with your ideal customer is how you build an audience online. But there are so many different types of content, how do you develop a content strategy that systematically builds your audience and converts … [Read more...] about How Connecting Content to the Buyer’s Journey Builds a Pipeline of Customers
One of the most challenging aspects of creating content consistently is coming up with new ideas and topics to write about. At first, creating content is easy. Topics seem to flow, but what happens after you have created a bunch of blog posts? … [Read more...] about 7 Techniques to Create New Content Ideas Your Audience Will Love
What is your biggest marketing challenge? According to MarketingCharts, the 7 biggest marketing challenges that companies face today are: -Improving the conversion of your audience -Improve on content distribution and promotion -Improve … [Read more...] about Solving Today’s 7 Biggest Marketing Challenges
“How far in advance do you plan your content?” is a question many of my clients ask me. It is a good question. Here is the reality, some people create their content and then publish it immediately. Other people plan and then create their … [Read more...] about How far in advance do you plan your content?
“My site doesn’t have a lot of traffic right now.” are the exact words I heard during our conversation. My response, “Your site doesn’t need a lot of traffic to be successful. It just needs the right type of people visiting your site. You only need … [Read more...] about 10 Ways To Promote Your Content and Build Your Audience – Part 3