If we look at the different components of an online business, what do you consider your most valuable access? For this article, we will consider 5 components of an online business and analyze each's benefits and risks to determine which is the … [Read more...] about What is your company’s most valuable online asset?
How do you identify the characteristics of your best customers, so you can generate more revenue? Recently, a company hired me to promote an online conference. With Facebook ads, I can target Facebook pages similar to the business’s page and other … [Read more...] about Determine the Characteristics of Your Best Customers
Creating content that resonates with your ideal customer is how you build an audience online. But there are so many different types of content, how do you develop a content strategy that systematically builds your audience and converts … [Read more...] about How Connecting Content to the Buyer’s Journey Builds a Pipeline of Customers
Two questions that I get asked is, " What are the components of a successful marketing campaign?" and “How do you optimize a marketing campaign?” Optimizing an entire marketing campaign is a high-level skill set. Optimizing marketing campaigns … [Read more...] about 3 Components of Every Successful Marketing Campaign
One of the most challenging aspects of creating content consistently is coming up with new ideas and topics to write about. At first, creating content is easy. Topics seem to flow, but what happens after you have created a bunch of blog posts? … [Read more...] about 7 Techniques to Create New Content Ideas Your Audience Will Love