Recently, I watched a video online that was fascinating. It is the best video that I have found that demonstrates how audiences are built online. The video is from the 2009 Sasquatch festival. It starts with one person dancing during a concert. … [Read more...] about The Science Behind Building Online Audiences
Creating content that resonates with your ideal customer is how you build an audience online. But there are so many different types of content, how do you develop a content strategy that systematically builds your audience and converts … [Read more...] about How Connecting Content to the Buyer’s Journey Builds a Pipeline of Customers
One question people often ask me is, “How do you build a successful and profitable email list?” My answer is, “It depends. It depends on many factors.” There are universal elements to building a successful and profitable email list. These … [Read more...] about How to Build a Successful and Profitable Email List
The conversation started with, "I just need something to feed the funnel. I lack that, but for revenue of $17 per month per customer to spend hundreds to get customers is crazy." When you are growing your business, what strategies do you … [Read more...] about How Much is a Customer Worth to Your Business?
Recently one Sunday morning, I turned on the radio while I was making breakfast. I heard this preacher who captivated my attention. I remembered listening to this same man on the radio many years ago. As I was listening, it occurred to me that this … [Read more...] about Forge Your Legacy – Your Dreams Can Live On, Even After You Die