by Charles George Today, how we tell stories through our content builds audience awareness and cultivate customers. In 1966, Eugene Schwartz's book Breakthrough Advertising introduced levels of audience awareness. The idea was … [Read more...] about How Stories Build Audience Awareness and Cultivate Customers Today
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3 Components to Becoming a Thought Leader
by Charles George How do you become a thought leader in today's digital world? When I was 18 years old, I went to a bunch of conferences. One thing that fascinated me early on was the featured speakers. As I attended more events and people … [Read more...] about 3 Components to Becoming a Thought Leader
How to Build a Successful and Profitable Email List
One question people often ask me is, “How do you build a successful and profitable email list?” My answer is, “It depends. It depends on many factors.” There are universal elements to building a successful and profitable email list. These … [Read more...] about How to Build a Successful and Profitable Email List
Forge Your Legacy – Your Dreams Can Live On, Even After You Die
Recently one Sunday morning, I turned on the radio while I was making breakfast. I heard this preacher who captivated my attention. I remembered listening to this same man on the radio many years ago. As I was listening, it occurred to me that this … [Read more...] about Forge Your Legacy – Your Dreams Can Live On, Even After You Die
Case Study: Kelli Kelley – Purpose Driven to Support Families with Medically Fragile Babies
When I first met Kelli Kelley, I interviewed her on the Walking With Families podcast, that I co-created with the Ronald McDonald of Charlottesville, VA. What immediately stood out was Kelli’s passion for helping families in the neonatal intensive … [Read more...] about Case Study: Kelli Kelley – Purpose Driven to Support Families with Medically Fragile Babies
