On the Spotlight on Your Book and Business, Becky Norwood interviews, Charles George about: How direct and brand marketing have merged to be called marketingThe difference between customer acquisition and customer retention and why a thriving … [Read more...] about Spotlight Publishing Showcase – Interviews Charles George
email marketing
How to Build a Successful and Profitable Email List
One question people often ask me is, “How do you build a successful and profitable email list?” My answer is, “It depends. It depends on many factors.” There are universal elements to building a successful and profitable email list. These … [Read more...] about How to Build a Successful and Profitable Email List
Solving Today’s 7 Biggest Marketing Challenges
What is your biggest marketing challenge? According to MarketingCharts, the 7 biggest marketing challenges that companies face today are: -Improving the conversion of your audience -Improve on content distribution and promotion -Improve … [Read more...] about Solving Today’s 7 Biggest Marketing Challenges
How Effective is Your Email Marketing?
One of the first things I do when I start consulting with a business is analyze their email marketing. How do you know if you are doing a good job with your email marketing efforts? There are 5 components of effective email marketing. Let’s … [Read more...] about How Effective is Your Email Marketing?
How Fast Can You Build Your Email List?
Over the last several weeks, quite a few people asked me about helping them build their email list. Building an email list and then earning money from the list are two high-level skills. Moreover, email marketing is one of the most profitable … [Read more...] about How Fast Can You Build Your Email List?
