In this episode, Charles George talks with Michael Ebeling & Tabitha Moore about how innovative book funnels maximize book sales, revenue, and customer value. We discuss how book funnels help authors sell more books, grow their business, and … [Read more...] about Michael Ebeling & Tabitha Moore- Innovative Book Funnels: Maximize Book Sales, Revenue, and Customer Value
email marketing
Marketing a Blockbuster Movie Versus a Sitcom
by Charles George Have you ever thought about the difference between the marketing behind a blockbuster movie and a weekly sitcom? Today, there are two different strategies for marketing products and services online, similar to how … [Read more...] about Marketing a Blockbuster Movie Versus a Sitcom
Debunking a Common List Building Myth
by Charles George One common list building myth is that I'll earn money once I have a big list. That may be true. A large list can correlate to more revenue. But, let's debunk this list building myth. Here is the flaw in this type of … [Read more...] about Debunking a Common List Building Myth
3 Phases of Growing a Responsive, Profitable List
by Charles George When it comes to building an engaged, responsive email list, there are three distinct phases. Each phase is essential, and while some people only focus on building the list, you need all three phases to create a responsive, … [Read more...] about 3 Phases of Growing a Responsive, Profitable List
Spotlight Publishing Showcase – Interviews Charles George
On the Spotlight on Your Book and Business, Becky Norwood interviews, Charles George about: How direct and brand marketing have merged to be called marketingThe difference between customer acquisition and customer retention and why a thriving … [Read more...] about Spotlight Publishing Showcase – Interviews Charles George
