A lifestyle business is a business that you create so you can live life on your terms. Only you define your success. With a lifestyle business, you control the time. You control when you work and when you play. You control how you help clients and the people you help. … Read More about Let’s Build a Lifestyle Business
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The Timeless Principles of Direct Response Publishing
Direct response marketing combined with the principles of publishing has been proven and perfected for over 100 years. Direct marketing was first used to sell books around the 1920’s starting with the book "The Little Leather Library" that sold 40,000,000 copies … Read More about The Timeless Principles of Direct Response Publishing
The Power of a Book
Recent Articles
Determine the Characteristics of Your Best Customers
How do you identify the characteristics of your best customers, so you can generate more revenue? Recently, a company hired me to promote an online conference. With Facebook ads, I can target Facebook pages similar to the … [Read More...] about Determine the Characteristics of Your Best Customers
3 Components of Every Successful Marketing Campaign
Two questions that I get asked is, " What are the components of a successful marketing campaign?" and “How do you optimize a marketing campaign?” Optimizing an entire marketing campaign is a high-level skill set. … [Read More...] about 3 Components of Every Successful Marketing Campaign
Recent Articles
How Connecting Content to the Buyer’s Journey Builds a Pipeline of Customers
Creating content that resonates with your ideal customer is how you build an audience online. But there are so many different types of content, how do you develop a content strategy that systematically builds your audience and converts customers? To explain, how to … [Read More...] about How Connecting Content to the Buyer’s Journey Builds a Pipeline of Customers
7 Techniques to Create New Content Ideas Your Audience Will Love
One of the most challenging aspects of creating content consistently is coming up with new ideas and topics to write about. At first, creating content is easy. Topics seem to flow, but what happens after you have created a … [Read More...] about 7 Techniques to Create New Content Ideas Your Audience Will Love
The Latest Podcast Episode
DeKesha Williams – The Profit Producer – Converting with Webinar Selling Systems
DeKesha Williams focuses on building webinar selling systems that convert prospects into customers and produce profit. On this podcast, DeKesha shares: How being fired from the same job twice, motivated her to start her companyHow her previous … [Read More...] about DeKesha Williams – The Profit Producer – Converting with Webinar Selling Systems
