Direct marketing combined with the principles of publishing has been proven and perfected for over 100 years. Direct marketing was first used to sell books around the 1920s, starting with the book “The Little Leather Library,” which sold 40,000,000 copies in the first … Read More about The Timeless Principles of Direct Response Publishing
Main Content
The Power of a Book
Recent Articles
Leading With A Servant’s Heart – Speech for Dr. Lisa Spiller’s Retirement Celebration.
It was an honor to speak at Dr. Lisa Spiller's retirement celebration. The number of lives she has influenced and impacted is remarkable. I'm fortunate to be one of her students who championed what she taught. Here is a … [Read More...] about Leading With A Servant’s Heart – Speech for Dr. Lisa Spiller’s Retirement Celebration.
Recent Articles
Building Audiences by Studying Legendary Marketers
Today, we can build audiences by studying legendary marketers. I'm thankful for these unprecedented opportunities because there has never been a better time to create a life we love. What do I mean? Because of … [Read More...] about Building Audiences by Studying Legendary Marketers
The Latest Podcast Episode
(Podcast)-Anne Moss Rogers- How a Blog Saves Lives – Turning Trauma into Purpose
Listen on these and other podcast platforms On this podcast episode, Anne Moss Rogers shares how after her son committed suicide, she started a blog and a new purpose of helping other people by preventing suicides. Here are a few things Anne … [Read More...] about (Podcast)-Anne Moss Rogers- How a Blog Saves Lives – Turning Trauma into Purpose
