A lifestyle business is a business that you create so you can live life on your terms. Only you define your success. With a lifestyle business, you control the time. You control when you work and when you play. You control how you help clients and the people you help. … Read More about Let’s Build a Lifestyle Business
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The Timeless Principles of Direct Response Publishing
Direct response marketing combined with the principles of publishing has been proven and perfected for over 100 years. Direct marketing was first used to sell books around the 1920’s starting with the book "The Little Leather Library" that sold 40,000,000 copies … Read More about The Timeless Principles of Direct Response Publishing
The Power of a Book
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Santa Ads
Here are a few classic ads featuring Santa. #1 Image Credit: Etsy #2 Image Credit: Etsy #3 Image Credit: Vintage Ad Browser #4 Image Credit:Natalies Nook #5 Image … [Read More...] about Santa Ads
How Connecting Content to the Buyer’s Journey Builds a Pipeline of Customers
Creating content that resonates with your ideal customer is how you build an audience online. But there are so many different types of content, how do you develop a content strategy that systematically builds your audience … [Read More...] about How Connecting Content to the Buyer’s Journey Builds a Pipeline of Customers
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Determine the Characteristics of Your Best Customers
How do you identify the characteristics of your best customers, so you can generate more revenue? Recently, a company hired me to promote an online conference. With Facebook ads, I can target Facebook pages similar to the business’s page and other cold interests, but … [Read More...] about Determine the Characteristics of Your Best Customers
3 Components of Every Successful Marketing Campaign
Two questions that I get asked is, " What are the components of a successful marketing campaign?" and “How do you optimize a marketing campaign?” Optimizing an entire marketing campaign is a high-level skill set. … [Read More...] about 3 Components of Every Successful Marketing Campaign
The Latest Podcast Episode
9-Cheri Merz – Write 4 Different Types of Books to Build Your Platform
On the podcast episode, Cheri describes how purpose-driven entrepreneurs can build their platforms by writing 4 different types of books. On This Podcast Episode: Cheri describes what lead her to become an entrepreneur for over 20 … [Read More...] about 9-Cheri Merz – Write 4 Different Types of Books to Build Your Platform
