Direct marketing combined with the principles of publishing has been proven and perfected for over 100 years. Direct marketing was first used to sell books around the 1920s, starting with the book “The Little Leather Library,” which sold 40,000,000 copies in the first … Read More about The Timeless Principles of Direct Response Publishing
It was an honor to speak at Dr. Lisa Spiller's retirement celebration. The number of lives she has influenced and impacted is remarkable. I'm fortunate to be one of her students who championed what she taught. Here is a … [Read More...] about Leading With A Servant’s Heart – Speech for Dr. Lisa Spiller’s Retirement Celebration.
Today, we can build audiences by studying legendary marketers. I'm thankful for these unprecedented opportunities because there has never been a better time to create a life we love. What do I mean? Because of … [Read More...] about Building Audiences by Studying Legendary Marketers