Direct marketing combined with the principles of publishing has been proven and perfected for over 100 years. Direct marketing was first used to sell books around the 1920s, starting with the book “The Little Leather Library,” which sold 40,000,000 copies in the first … Read More about The Timeless Principles of Direct Response Publishing
The Power of a Book
Recently, I watched a video online that was fascinating. It is the best video that I have found that demonstrates how audiences are built online. The video is from the 2009 Sasquatch festival. It starts with one person … [Read More...] about The Science Behind Building Online Audiences
How do you identify the characteristics of your best customers, so you can generate more revenue? Recently, a company hired me to promote an online conference. With Facebook ads, I can target Facebook pages similar to the … [Read More...] about Determine the Characteristics of Your Best Customers
If we look at the different components of an online business, what do you consider your most valuable access? For this article, we will consider 5 components of an online business and analyze each's benefits and risks to determine which is the most valuable online … [Read More...] about What is your company’s most valuable online asset?
Creating content that resonates with your ideal customer is how you build an audience online. But there are so many different types of content, how do you develop a content strategy that systematically builds your audience … [Read More...] about How Connecting Content to the Buyer’s Journey Builds a Pipeline of Customers