A lifestyle business is a business that you create so you can live life on your terms. Only you define your success. With a lifestyle business, you control the time. You control when you work and when you play. You control how you help clients and the people you help. … Read More about Let’s Build a Lifestyle Business
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The Timeless Principles of Direct Response Publishing
Direct response marketing combined with the principles of publishing has been proven and perfected for over 100 years. Direct marketing was first used to sell books around the 1920’s starting with the book "The Little Leather Library" that sold 40,000,000 copies … Read More about The Timeless Principles of Direct Response Publishing
Create Content to Cultivate Customers
How do you create content to build an online audience and cultivate customers? Did you know that each piece of content you create is an asset to your business? Each piece of content can help establish credibility, attract visitors to your website, build trust and generate revenue. Creating consistent, purposeful content is one of the most powerful marketing strategies you can implement for your business. The purpose of the summit is to share how to strategically create … [Read More...] about Content to Customers Summit
The Power of a Book
Recent Articles
What is your company’s most valuable online asset?
If we look at the different components of an online business, what do you consider your most valuable access? For this article, we will consider 5 components of an online business and analyze each's benefits and risks to … [Read More...] about What is your company’s most valuable online asset?
How Connecting Content to the Buyer’s Journey Builds a Pipeline of Customers
Creating content that resonates with your ideal customer is how you build an audience online. But there are so many different types of content, how do you develop a content strategy that systematically builds your audience … [Read More...] about How Connecting Content to the Buyer’s Journey Builds a Pipeline of Customers
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Determine the Characteristics of Your Best Customers
How do you identify the characteristics of your best customers, so you can generate more revenue? Recently, a company hired me to promote an online conference. With Facebook ads, I can target Facebook pages similar to the business’s page and other cold interests, but … [Read More...] about Determine the Characteristics of Your Best Customers
3 Components of Every Successful Marketing Campaign
Two questions that I get asked is, " What are the components of a successful marketing campaign?" and “How do you optimize a marketing campaign?” Optimizing an entire marketing campaign is a high-level skill set. … [Read More...] about 3 Components of Every Successful Marketing Campaign
The Latest Podcast Episode
(Podcast)-Anne Moss Rogers- How a Blog Saves Lives – Turning Trauma into Purpose
Listen on these and other podcast platforms On this podcast episode, Anne Moss Rogers shares how after her son committed suicide, she started a blog and a new purpose of helping other people by preventing suicides. Here are a few things Anne … [Read More...] about (Podcast)-Anne Moss Rogers- How a Blog Saves Lives – Turning Trauma into Purpose
