When it comes to selling and promoting a book one of the 1st things authors need to understand is how to develop raving fans. I call it audience building! You may be asking "What is audience building and how do you do it? Audience … [Read more...] about 3 Steps to Build Your Author Audience
Direct Response Marketing
Marketing Plan-7 Critical Step.s To Create A Marketing Plan.
Last week, I was talking with an entrepreneur that has a technology company. During our conversation, he told me how stressed out he had been over the last few weeks, because of a shortage of operating revenue. He then went on to describe how he … [Read more...] about Marketing Plan-7 Critical Step.s To Create A Marketing Plan.
How to T.H.R.I.V.E. as an Author!
Often one of the questions I get asked the most is what is direct marketing? The simplest way to describe direct marketing is that is it targeted to a very specific audience, the ad contains an offer, there is a concrete deadline for people to … [Read more...] about How to T.H.R.I.V.E. as an Author!
Inspiring Business Building Insights for Your Author Business.
One of the most challenging aspects of owning a business is maintaining the correct mindset. In this article, I share insights from my favorite quotes from this year’s weekly newsletter. This is a fun article that will provide perspective on … [Read more...] about Inspiring Business Building Insights for Your Author Business.
Here’s the Truth About Advocating For Your Audience
When building an engaged author-audience, there are 3 main components. Audience- The audience is whom you are targeting. This is the most important part of any marketing campaign and can represent between 40-60% of the success of a campaign. … [Read more...] about Here’s the Truth About Advocating For Your Audience
