One question people often ask me is, “How do you build a successful and profitable email list?” My answer is, “It depends. It depends on many factors.” There are universal elements to building a successful and profitable email list. These … [Read more...] about How to Build a Successful and Profitable Email List
Newsletter Marketing
10 Ways to Sell an Online Training Program or Digital Product
Today publishing an online course provides immense value. An online course allows you to help more people than with one-on-one coaching or done-for-you services. Moreover, you can share your expertise with more people and improve more … [Read more...] about 10 Ways to Sell an Online Training Program or Digital Product
How Effective is Your Email Marketing?
One of the first things I do when I start consulting with a business is analyze their email marketing. How do you know if you are doing a good job with your email marketing efforts? There are 5 components of effective email marketing. Let’s … [Read more...] about How Effective is Your Email Marketing?
Case Study: Kelli Kelley – Purpose Driven to Support Families with Medically Fragile Babies
When I first met Kelli Kelley, I interviewed her on the Walking With Families podcast, that I co-created with the Ronald McDonald of Charlottesville, VA. What immediately stood out was Kelli’s passion for helping families in the neonatal intensive … [Read more...] about Case Study: Kelli Kelley – Purpose Driven to Support Families with Medically Fragile Babies
7 Reasons Why Email Newsletters are the “New” Business Model
Recently, I read an article that talked about how companies from news organizations, non-profits, start-up solo-preneurs, and larger publishing companies were launching new businesses that were based on an email newsletter. The article even … [Read more...] about 7 Reasons Why Email Newsletters are the “New” Business Model
