On the Spotlight on Your Book and Business, Becky Norwood interviews, Charles George about: How direct and brand marketing have merged to be called marketingThe difference between customer acquisition and customer retention and why a thriving … [Read more...] about Spotlight Publishing Showcase – Interviews Charles George
email newsletters
How to Build a Successful and Profitable Email List
One question people often ask me is, “How do you build a successful and profitable email list?” My answer is, “It depends. It depends on many factors.” There are universal elements to building a successful and profitable email list. These … [Read more...] about How to Build a Successful and Profitable Email List
7 Reasons Why Email Newsletters are the “New” Business Model
Recently, I read an article that talked about how companies from news organizations, non-profits, start-up solo-preneurs, and larger publishing companies were launching new businesses that were based on an email newsletter. The article even … [Read more...] about 7 Reasons Why Email Newsletters are the “New” Business Model
