by Charles George Today, how we tell stories through our content builds audience awareness and cultivate customers. In 1966, Eugene Schwartz's book Breakthrough Advertising introduced levels of audience awareness. The idea was sales copy … [Read more...] about How Stories Build Audience Awareness and Cultivate Customers Today
Content Marketing
How to Expand, Reduce, and Repurpose Content
By Charles George People learn and consume content in different ways. Some people prefer learning visually, some through listening, some kinetically. Some people may read when they wake up or listen to a podcast while driving. Some may … [Read more...] about How to Expand, Reduce, and Repurpose Content
3 Phases of Growing a Responsive, Profitable List
by Charles George When it comes to building an engaged, responsive email list, there are three distinct phases. Each phase is essential, and while some people only focus on building the list, you need all three phases to create a responsive, … [Read more...] about 3 Phases of Growing a Responsive, Profitable List
10 Characteristics of Successful Entrepreneurial Writers
by Charles George Being an entrepreneurial writer is more than just crafting compelling prose. It's about leveraging writing skills and expertise to build a thriving business. Entrepreneurial writers develop unique characteristics that set … [Read more...] about 10 Characteristics of Successful Entrepreneurial Writers
Building Audiences by Studying Legendary Marketers
Today, we can build audiences by studying legendary marketers. I'm thankful for these unprecedented opportunities because there has never been a better time to create a life we love. What do I mean? Because of technology, we live in a time … [Read more...] about Building Audiences by Studying Legendary Marketers