by Charles George What do you know about your customers? The more you know, the better you can be of service. Plus, understanding your customer drives all your marketing. Understanding your customer allows you to segment your customer … [Read more...] about Segment Your Customers to Thrive
Market Research
Improve Your Marketing By Developing Your Customer Avatar
by Charles George Last week I shared the 7 steps of a marketing plan. One of the most important components of a marketing plan is developing your customer avatar. The customer avatar worksheet helps you keep the information about your … [Read more...] about Improve Your Marketing By Developing Your Customer Avatar
15 Ways to Identify Your Customer’s Wants, Needs and Desires
The real secret to understanding your ideal customer is research. Research is invaluable when planning your business, writing a blog post, creating products for your business, or communicating with prospects and customers. In fact, almost every … [Read more...] about 15 Ways to Identify Your Customer’s Wants, Needs and Desires
What Every Author Ought to Know About Understanding Their Audience
Here’s what today’s most successful authors know about understanding their audience. I work with authors to empower them to reach more of their ideal customers, so they can build their audience and sell more books. The biggest mistake that I … [Read more...] about What Every Author Ought to Know About Understanding Their Audience
