by Charles George Have you ever thought about the difference between the marketing behind a blockbuster movie and a weekly sitcom? Today, there are two different strategies for marketing products and services online, similar to how … [Read more...] about Marketing a Blockbuster Movie Versus a Sitcom
Email Marketing
Build Lists by Leveraging Today’s Technology with Traditional Direct Marketing
by Charles George Over the past couple of months, I have been intensely studying new ways to build a list. With every list I have built over the last 20 years, I've never been loyal to any one method of building a list. Instead, I analyze … [Read more...] about Build Lists by Leveraging Today’s Technology with Traditional Direct Marketing
What is direct marketing?
by Charles George Recently, I read an article about direct marketing. It discussed how direct marketing only focused on transactions and customer acquisition with long-form sales letters. The article then talked about creating a marketing … [Read more...] about What is direct marketing?
Debunking a Common List Building Myth
by Charles George One common list building myth is that I'll earn money once I have a big list. That may be true. A large list can correlate to more revenue. But, let's debunk this list building myth. Here is the flaw in this type of … [Read more...] about Debunking a Common List Building Myth
3 Phases of Growing a Responsive, Profitable List
by Charles George When it comes to building an engaged, responsive email list, there are three distinct phases. Each phase is essential, and while some people only focus on building the list, you need all three phases to create a responsive, … [Read more...] about 3 Phases of Growing a Responsive, Profitable List
