Recently, I watched a video online that was fascinating. It is the best video that I have found that demonstrates how audiences are built online. The video is from the 2009 Sasquatch festival. It starts with one person dancing during a concert. … [Read more...] about The Science Behind Building Online Audiences
What is your company’s most valuable online asset?
If we look at the different components of an online business, what do you consider your most valuable access? For this article, we will consider 5 components of an online business and analyze each's benefits and risks to determine which is the … [Read more...] about What is your company’s most valuable online asset?
How to Build a Successful and Profitable Email List
One question people often ask me is, “How do you build a successful and profitable email list?” My answer is, “It depends. It depends on many factors.” There are universal elements to building a successful and profitable email list. These … [Read more...] about How to Build a Successful and Profitable Email List
Optimize Your Email List for Maximum Profit
An email list is one of the most valuable online assets. When building an email list often, it is easy to lump together several separate steps into one overall accomplishment. For instance, new list builders will often fuse building the list … [Read more...] about Optimize Your Email List for Maximum Profit
Solving Today’s 7 Biggest Marketing Challenges
What is your biggest marketing challenge? According to MarketingCharts, the 7 biggest marketing challenges that companies face today are: -Improving the conversion of your audience -Improve on content distribution and promotion -Improve … [Read more...] about Solving Today’s 7 Biggest Marketing Challenges