Creating content that resonates with your ideal customer is how you build an audience online. But there are so many different types of content, how do you develop a content strategy that systematically builds your audience and converts … [Read more...] about How Connecting Content to the Buyer’s Journey Builds a Pipeline of Customers
Two questions that I get asked is, " What are the components of a successful marketing campaign?" and “How do you optimize a marketing campaign?” Optimizing an entire marketing campaign is a high-level skill set. Optimizing marketing campaigns … [Read more...] about 3 Components of Every Successful Marketing Campaign
One question people often ask me is, “How do you build a successful and profitable email list?” My answer is, “It depends. It depends on many factors.” There are universal elements to building a successful and profitable email list. These … [Read more...] about How to Build a Successful and Profitable Email List
The conversation started with, "I just need something to feed the funnel. I lack that, but for revenue of $17 per month per customer to spend hundreds to get customers is crazy." When you are growing your business, what strategies do you … [Read more...] about How Much is a Customer Worth to Your Business?
Recently one Sunday morning, I turned on the radio while I was making breakfast. I heard this preacher who captivated my attention. I remembered listening to this same man on the radio many years ago. As I was listening, it occurred to me that this … [Read more...] about Forge Your Legacy – Your Dreams Can Live On, Even After You Die