In the past direct and brand marketers have normally stood on opposite sides of the fence. Over the last several years, brand advertisers have wanted to account for each advertising dollar spent. So, they have incorporated direct marketing … [Read more...] about What Are the Differences Between Brand and Direct Marketing?
Direct Response Marketing
What Every Author Ought to Know About Understanding Their Audience
Here’s what today’s most successful authors know about understanding their audience. I work with authors to empower them to reach more of their ideal customers, so they can build their audience and sell more books. The biggest mistake that I … [Read more...] about What Every Author Ought to Know About Understanding Their Audience
You Can Start A Publishing Business… Even if You Have Never Written A Book!
Over the years, the publishing industry has changed. Over the last ten years, with new technology like Amazon, WordPress, email lists, PayPal, shopping carts, and membership software, anyone can now be a publisher. What is amazing is the same … [Read more...] about You Can Start A Publishing Business… Even if You Have Never Written A Book!
