One of the first things I do when I start consulting with a business is analyze their email marketing. How do you know if you are doing a good job with your email marketing efforts? There are 5 components of effective email marketing. Let’s … [Read more...] about How Effective is Your Email Marketing?
When I first met Kelli Kelley, I interviewed her on the Walking With Families podcast, that I co-created with the Ronald McDonald of Charlottesville, VA. What immediately stood out was Kelli’s passion for helping families in the neonatal intensive … [Read more...] about Case Study: Kelli Kelley – Purpose Driven to Support Families with Medically Fragile Babies
Recently, I read an article that talked about how companies from news organizations, non-profits, start-up solo-preneurs, and larger publishing companies were launching new businesses that were based on an email newsletter. The article even … [Read more...] about 7 Reasons Why Email Newsletters are the “New” Business Model