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Marketing

Marketing a Blockbuster Movie Versus a Sitcom

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by Charles George Have you ever thought about the difference between the marketing behind a blockbuster movie and a weekly sitcom? Today, there are two different strategies for marketing products and services online, similar to how … [Read more...] about Marketing a Blockbuster Movie Versus a Sitcom

Filed Under: Audience Building, Blog, Content Marketing, Digital Marketing, Direct Response Marketing, Email Marketing, List Building, List Building, Marketing, Marketing Systems, Newsletter Marketing Tagged With: build an audience, email marketing, email newsletters, Evergreen marketing, launch models, list building, newsletter marketing

How Stories Build Audience Awareness and Cultivate Customers Today

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by Charles George Today, how we tell stories through our content builds audience awareness and cultivate customers. In 1966, Eugene Schwartz's book Breakthrough Advertising introduced levels of audience awareness. The idea was … [Read more...] about How Stories Build Audience Awareness and Cultivate Customers Today

Filed Under: Advertising, Audience Building, Authority, Blog, Brand Building, Content Marketing, Copywriting, Direct Response Marketing, Internet Marketing, List Building, Marketing, Marketing A Book, Relationships, Writing Tagged With: audience building, book promotions, build an audience, content marketing, copywriting, direct marketing, lead generation, list building, promoting a book

Build Lists by Leveraging Today’s Technology with Traditional Direct Marketing

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by Charles George Over the past couple of months, I have been intensely studying new ways to build a list. With every list I have built over the last 20 years, I've never been loyal to any one method of building a list. Instead, I analyze … [Read more...] about Build Lists by Leveraging Today’s Technology with Traditional Direct Marketing

Filed Under: Blog, Email Marketing, List Building, Marketing, Marketing Systems, Newsletter Marketing, Relationships Tagged With: Leveraging a List, list building, New Ways to Build a List, Old and New List Building Techniques, Proven Direct Marketing Prinicples To Build a List, Scaling a List

What is direct marketing?

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by Charles George Recently, I read an article about direct marketing. It discussed how direct marketing only focused on transactions and customer acquisition with long-form sales letters. The article then talked about creating a marketing … [Read more...] about What is direct marketing?

Filed Under: Blog, Direct Mail Marketing, Direct Response Marketing, Email Marketing, Marketing, Marketing Systems Tagged With: database marketing, direct marketing, interactive marketing, measurable response, relationship marketing

Segment Your Customers to Thrive

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by Charles George What do you know about your customers? The more you know, the better you can be of service. Plus, understanding your customer drives all your marketing. Understanding your customer allows you to segment your customer … [Read more...] about Segment Your Customers to Thrive

Filed Under: Blog, Creating Offers, Direct Response Marketing, Market Research, Market Research, Marketing, Relationships, Revenue, Selling Tagged With: audience building

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Meet The Experts

Charles George -Entrepreneur, Publisher, Direct Marketer Charles George empowers writers to think like entrepreneurs. He teaches how to leverage your ideas into a lifetime of books, products, and services to build a thriving publishing business … Read More about Experts

Write For Publish to Thrive

Writing Guidelines for Publish To Thrive Each Essays Word Count should be 800-1200 words.Write at an 8th-grade level to ensure readability. Stay away from $10 words and long sentences.Write to one person at a time in the language you would use if you … Read More about Write For Publish to Thrive

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