by Charles George Recently, I read an article about direct marketing. It discussed how direct marketing only focused on transactions and customer acquisition with long-form sales letters. The article then talked about creating a marketing … [Read more...] about What is direct marketing?
Show Notes On this podcast episode, Dr. Lisa Spiller is our extraordinary guest. She is a distinguished professor of marketing at Christopher Newport University. She is the person who initially taught me direct marketing. On this Publish … [Read more...] about 2: Dr. Lisa Spiller: Learning from the Direct Marketing Legends
On the first episode of the Publish to Thrive podcast, Charles George talks about combining today’s modern-day publishing principles with digital direct marketing. He discusses the purpose of the podcast and how it will benefit you. He … [Read more...] about 1: Charles George-Why the Publish to Thrive Podcast