by Charles George Have you ever thought about the difference between the marketing behind a blockbuster movie and a weekly sitcom? Today, there are two different strategies for marketing products and services online, similar to how … [Read more...] about Marketing a Blockbuster Movie Versus a Sitcom
Direct Response Marketing
How Stories Build Audience Awareness and Cultivate Customers Today
by Charles George Today, how we tell stories through our content builds audience awareness and cultivate customers. In 1966, Eugene Schwartz's book Breakthrough Advertising introduced levels of audience awareness. The idea was … [Read more...] about How Stories Build Audience Awareness and Cultivate Customers Today
What is direct marketing?
by Charles George Recently, I read an article about direct marketing. It discussed how direct marketing only focused on transactions and customer acquisition with long-form sales letters. The article then talked about creating a marketing … [Read more...] about What is direct marketing?
Segment Your Customers to Thrive
by Charles George What do you know about your customers? The more you know, the better you can be of service. Plus, understanding your customer drives all your marketing. Understanding your customer allows you to segment your customer … [Read more...] about Segment Your Customers to Thrive
Leading With A Servant’s Heart – Speech for Dr. Lisa Spiller’s Retirement Celebration.
It was an honor to speak at Dr. Lisa Spiller's retirement celebration. The number of lives she has influenced and impacted is remarkable. I'm fortunate to be one of her students who championed what she taught. Here is a video and the text of my … [Read more...] about Leading With A Servant’s Heart – Speech for Dr. Lisa Spiller’s Retirement Celebration.
