In this episode, Charles George talks with Michael Ebeling & Tabitha Moore about how innovative book funnels maximize book sales, revenue, and customer value. We discuss how book funnels help authors sell more books, grow their business, and … [Read more...] about Michael Ebeling & Tabitha Moore- Innovative Book Funnels: Maximize Book Sales, Revenue, and Customer Value
list building
Marketing a Blockbuster Movie Versus a Sitcom
by Charles George Have you ever thought about the difference between the marketing behind a blockbuster movie and a weekly sitcom? Today, there are two different strategies for marketing products and services online, similar to how … [Read more...] about Marketing a Blockbuster Movie Versus a Sitcom
Imagine Santa Without His List
T'was the night before Christmas, and all through the house The children were nestled all snug in their beds While visions of sugar plums dance in their heads, Santa makes his annual journey to deliver toys to all the children. Have you ever … [Read more...] about Imagine Santa Without His List
How Stories Build Audience Awareness and Cultivate Customers Today
by Charles George Today, how we tell stories through our content builds audience awareness and cultivate customers. In 1966, Eugene Schwartz's book Breakthrough Advertising introduced levels of audience awareness. The idea was … [Read more...] about How Stories Build Audience Awareness and Cultivate Customers Today
Build Lists by Leveraging Today’s Technology with Traditional Direct Marketing
by Charles George Over the past couple of months, I have been intensely studying new ways to build a list. With every list I have built over the last 20 years, I've never been loyal to any one method of building a list. Instead, I analyze … [Read more...] about Build Lists by Leveraging Today’s Technology with Traditional Direct Marketing
