Direct response marketing combined with the principles of publishing has been proven and perfected for over 100 years.
Direct marketing was first used to sell books around the 1920’s starting with the book “The Little Leather Library” that sold 40,000,000 copies in the first five years.
Soon afterward, The Book of the Month Club started with 4,000 subscribers and within 20 years had more than 550,000 subscribers.
Direct marketing combined with publishing continued to improve in the 1950-60s.
In the 1960’s, Eugene Schwartz was the first person to promote a book that leveraged the author’s expertise into other types of publishing ventures. This created additional sources of revenue that allowed the author to be paid over and over again.
Throughout the 80s and 90s, direct response publishing continued to be perfected as more companies from publishers to solopreneurs embraced these proven principles to sell more books, generate revenue and build a lifestyle brand.
Today with digital media, anyone can be a publisher and build an audience. Results can be achieved faster and quicker than ever before.
Authors today do not need to sell the number of books as The Little Leather Library or the Book of the Month Club to succeed and build a lifestyle brand based on their book.