In this episode, Charles George talks with Michael Ebeling & Tabitha Moore about how innovative book funnels maximize book sales, revenue, and customer value.
We discuss how book funnels help authors sell more books, grow their business, and earn more money.
During our conversation, we discussed:
- The anatomy of a high-converting funnel:
- The crucial mind shift authors need to make to succeed
- How to leverage your book to build a thriving business
- How book funnels maximize customer value, and help acquire new customers faster
- One of the best ways to drive traffic to the book funnel
Whether you’re an author looking to maximize the impact of your work or someone interested in book marketing strategies, this episode is packed with valuable insights and actionable advice.
Listen in as Michael, Tabitha, and Charles discuss the secrets of creating a high-converting book funnel that can elevate an author’s success.
Here are 10 questions based on this episode of the Publish to Thrive Podcast:
- How did Michael Ebling’s past experiences as a literary agent influence his approach to creating book funnels for authors?
- Discuss the strategies Tabitha Moore uses in her book marketing consultations to prevent author burnout and make their work sustainable.
- What are the key advantages of authors utilizing book funnels over traditional book selling methods, as mentioned by Michael and Tabitha?
- How does the partnership between Michael Ebling and Tabitha Moore enhance the support they provide to nonfiction authors aiming to transform readers’ habitual behaviors?
- According to the discussion, why is it important for authors to focus on backend programs beyond just selling books?
- What role do bonuses play in a book funnel, and what are examples of effective bonuses that can incentivize readers to purchase?
- Analyze the importance of the deep discovery survey in crafting targeted sales copy for a book funnel as described by Michael Ebling.
- How do Michael and Tabitha suggest leveraging searchable traffic, such as Google and YouTube, to drive sales for book funnels?
- Why do the guests suggest prioritizing book sales and building an email list rather than directing potential readers to Amazon for book sales?
- Examine the key elements that make a successful book funnel shared by Michael and Tabitha in this podcast episode.
Quotes
“Transforming Book Sales with Unique Offers”: “When you go to Amazon, you just get the book. But if you sell it on your own and you sell it with bonuses, all of a sudden you’ve turned it into an offer that is unlike anything else you can get elsewhere.” – Tabitha Moore
“Readers are not buying your book because they want to read the book. They’re buying the book because they want to fix a problem.” – Tabitha Moore.
“From the author’s standpoint, it’s impossible to sustain your living on a $2 book royalty and be able to have customer acquisition for $2. When you piggyback on the book with a bump sale and an upsell, your average customer order value comes up depending on what they buy on the back end. Plus, you actually can afford to market your book and bring people into your world and be able to scale your message. But you can’t do it for $2 book royalty. It’s impossible.” – Michael Ebeling
About Michael Ebeling and Tabitha Moore
Michael Ebeling
Michael has been a Literary Agent and Author Business Manager for over 25 years; He has sold books to every major publisher, including Simon & Schuster, Random House, Penguin, Rodale Press, Hay House, and many more. And the books he’s represented have hit the New York Times, Wall Street Journal, USA Today, and the Amazon bestseller lists on several occasions. Several of his authors have been featured on almost every national TV show, including the Dr. Oz Show, Good Morning America, The Today Show, CNN, Fox News, and many more.
Michael’s experience with helping authors find the right publishing company and talent for creating innovative opportunities enables him to advise and support authors in realizing their goals. The biggest goal being – to grow a business off the back of your book.
Tabitha Moore
Tabitha is a book marketing consultant and book funnel pro who helps coaches, consultants, speakers, and entrepreneurs turn their book into a business with book funnels.
She believes the hustle-based book marketing strategies out there end up causing unnecessary burnout. By leveraging her book funnel strategies, her clients have turned their backlist titles into international bestsellers while growing 6-figure email lists and 6-figure businesses to support the lifestyle of their choice.
She also helps her students inside their Book Funnel Business Builder package create their own high-converting book funnels.
When Michael and Tabitha aren’t strategizing or helping clients, you can find them writing their first book, walking the beaches, or playing golf on the north shore of Kauai.
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