A blog provides the perfect platform to build your authority and your audience. There are 3 different ways that you can establish your expertise on a topic. You can tell people that you are an expert Other people can say you are an expert … [Read more...] about How a Blog Builds an Audience and Authority – Part 1
Audience Building
3 Steps to Build Your Author Audience
When it comes to selling and promoting a book one of the 1st things authors need to understand is how to develop raving fans. I call it audience building! You may be asking "What is audience building and how do you do it? Audience … [Read more...] about 3 Steps to Build Your Author Audience
15 Ways to Identify Your Customer’s Wants, Needs and Desires
The real secret to understanding your ideal customer is research. Research is invaluable when planning your business, writing a blog post, creating products for your business, or communicating with prospects and customers. In fact, almost every … [Read more...] about 15 Ways to Identify Your Customer’s Wants, Needs and Desires
Here’s the Truth About Advocating For Your Audience
When building an engaged author-audience, there are 3 main components. Audience- The audience is whom you are targeting. This is the most important part of any marketing campaign and can represent between 40-60% of the success of a campaign. … [Read more...] about Here’s the Truth About Advocating For Your Audience
What Every Author Ought to Know About Understanding Their Audience
Here’s what today’s most successful authors know about understanding their audience. I work with authors to empower them to reach more of their ideal customers, so they can build their audience and sell more books. The biggest mistake that I … [Read more...] about What Every Author Ought to Know About Understanding Their Audience
