by Charles George Have you ever thought about the difference between the marketing behind a blockbuster movie and a weekly sitcom? Today, there are two different strategies for marketing products and services online, similar to how … [Read more...] about Marketing a Blockbuster Movie Versus a Sitcom
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Lessons on Leadership and Mindset During Adversity
by Charles George The outcome of our lives is often a series of choices we make. As we strive to reach our goals and live our lives, often there is adversity. It's not always the adversity that prevents us from reaching our goals. We can't … [Read more...] about Lessons on Leadership and Mindset During Adversity
Honoring a Living Legend
by Charles George I often talk about how you never know how one small act of kindness can affect someone. It could be a simple smile on the street, holding the door for someone, an unexpected referral or gift, or countless other ways to serve … [Read more...] about Honoring a Living Legend
Imagine Santa Without His List
T'was the night before Christmas, and all through the house The children were nestled all snug in their beds While visions of sugar plums dance in their heads, Santa makes his annual journey to deliver toys to all the children. Have you ever … [Read more...] about Imagine Santa Without His List
How Stories Build Audience Awareness and Cultivate Customers Today
by Charles George Today, how we tell stories through our content builds audience awareness and cultivate customers. In 1966, Eugene Schwartz's book Breakthrough Advertising introduced levels of audience awareness. The idea was … [Read more...] about How Stories Build Audience Awareness and Cultivate Customers Today
