by Charles George Have you ever thought about the difference between the marketing behind a blockbuster movie and a weekly sitcom? Today, there are two different strategies for marketing products and services online, similar to how … [Read more...] about Marketing a Blockbuster Movie Versus a Sitcom
build an audience
How Stories Build Audience Awareness and Cultivate Customers Today
by Charles George Today, how we tell stories through our content builds audience awareness and cultivate customers. In 1966, Eugene Schwartz's book Breakthrough Advertising introduced levels of audience awareness. The idea was … [Read more...] about How Stories Build Audience Awareness and Cultivate Customers Today
Debunking a Common List Building Myth
by Charles George One common list building myth is that I'll earn money once I have a big list. That may be true. A large list can correlate to more revenue. But, let's debunk this list building myth. Here is the flaw in this type of … [Read more...] about Debunking a Common List Building Myth
5 Ways to Quickly Create Content to Build an Audience – Part 2
Creating content is a sure-fire way to build an audience and establish authority. In this article, I am going to share how to repurpose your content to reach more people and build your audience faster! Creating content takes time. Creating … [Read more...] about 5 Ways to Quickly Create Content to Build an Audience – Part 2
How a Blog Builds an Audience and Authority – Part 1
A blog provides the perfect platform to build your authority and your audience. There are 3 different ways that you can establish your expertise on a topic. You can tell people that you are an expert Other people can say you are an expert … [Read more...] about How a Blog Builds an Audience and Authority – Part 1
