by Charles George Today, how we tell stories through our content builds audience awareness and cultivate customers. In 1966, Eugene Schwartz's book Breakthrough Advertising introduced levels of audience awareness. The idea was … [Read more...] about How Stories Build Audience Awareness and Cultivate Customers Today
Marketing A Book
Debunking a Common List Building Myth
by Charles George One common list building myth is that I'll earn money once I have a big list. That may be true. A large list can correlate to more revenue. But, let's debunk this list building myth. Here is the flaw in this type of … [Read more...] about Debunking a Common List Building Myth
10 Ways to Sell an Online Training Program or Digital Product
Today publishing an online course provides immense value. An online course allows you to help more people than with one-on-one coaching or done-for-you services. Moreover, you can share your expertise with more people and improve more … [Read more...] about 10 Ways to Sell an Online Training Program or Digital Product
(Case Study): Tina Glasneck From Close to Giving Up To Amazon Best Selling Author and Speaking at Dragoncon
When I first met Tina Glasneck, she was a USA Today Best-Selling author. She was speaking at an author’s conference about email marketing. We talked for much of the day about our businesses, opportunities, and challenges.Toward the end of the day, … [Read more...] about (Case Study): Tina Glasneck From Close to Giving Up To Amazon Best Selling Author and Speaking at Dragoncon
20 Ways to Write to Promote a Book.
Have you ever considered all the different ways that you can promote a book? As a writer, you possess one of the most valuable marketing skills, and that is the ability to write. Here are 20 different ways to promote your business with writing. … [Read more...] about 20 Ways to Write to Promote a Book.
