by Charles George Have you ever thought about the difference between the marketing behind a blockbuster movie and a weekly sitcom? Today, there are two different strategies for marketing products and services online, similar to how … [Read more...] about Marketing a Blockbuster Movie Versus a Sitcom
Content Marketing
How Stories Build Audience Awareness and Cultivate Customers Today
by Charles George Today, how we tell stories through our content builds audience awareness and cultivate customers. In 1966, Eugene Schwartz's book Breakthrough Advertising introduced levels of audience awareness. The idea was … [Read more...] about How Stories Build Audience Awareness and Cultivate Customers Today
How to Expand, Reduce, and Repurpose Content
By Charles George People learn and consume content in different ways. Some people prefer learning visually, some through listening, some kinetically. Some people may read when they wake up or listen to a podcast while driving. Some may … [Read more...] about How to Expand, Reduce, and Repurpose Content
3 Phases of Growing a Responsive, Profitable List
by Charles George When it comes to building an engaged, responsive email list, there are three distinct phases. Each phase is essential, and while some people only focus on building the list, you need all three phases to create a responsive, … [Read more...] about 3 Phases of Growing a Responsive, Profitable List
10 Characteristics of Successful Entrepreneurial Writers
by Charles George Being an entrepreneurial writer is more than just crafting compelling prose. It's about leveraging writing skills and expertise to build a thriving business. Entrepreneurial writers develop unique characteristics that set … [Read more...] about 10 Characteristics of Successful Entrepreneurial Writers
