by Charles George Over the past couple of months, I have been intensely studying new ways to build a list. With every list I have built over the last 20 years, I've never been loyal to any one method of building a list. Instead, I analyze … [Read more...] about Build Lists by Leveraging Today’s Technology with Traditional Direct Marketing
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How to Expand, Reduce, and Repurpose Content
By Charles George People learn and consume content in different ways. Some people prefer learning visually, some through listening, some kinetically. Some people may read when they wake up or listen to a podcast while driving. Some may … [Read more...] about How to Expand, Reduce, and Repurpose Content
What is direct marketing?
by Charles George Recently, I read an article about direct marketing. It discussed how direct marketing only focused on transactions and customer acquisition with long-form sales letters. The article then talked about creating a marketing … [Read more...] about What is direct marketing?
Debunking a Common List Building Myth
by Charles George One common list building myth is that I'll earn money once I have a big list. That may be true. A large list can correlate to more revenue. But, let's debunk this list building myth. Here is the flaw in this type of … [Read more...] about Debunking a Common List Building Myth
5 Lessons on Resilience
by Charles George Resilience takes courage. But with resilience, the idea is to bounce back higher than before. This is not always easy to do. Here are five lessons about resilience that I learned from my son, Thomas. My son was born with … [Read more...] about 5 Lessons on Resilience
