By Charles George People learn and consume content in different ways. Some people prefer learning visually, some through listening, some kinetically. Some people may read when they wake up or listen to a podcast while driving. Some may … [Read more...] about How to Expand, Reduce, and Repurpose Content
Creating Offers
3 Phases of Growing a Responsive, Profitable List
by Charles George When it comes to building an engaged, responsive email list, there are three distinct phases. Each phase is essential, and while some people only focus on building the list, you need all three phases to create a responsive, … [Read more...] about 3 Phases of Growing a Responsive, Profitable List
Segment Your Customers to Thrive
by Charles George What do you know about your customers? The more you know, the better you can be of service. Plus, understanding your customer drives all your marketing. Understanding your customer allows you to segment your customer … [Read more...] about Segment Your Customers to Thrive
How Much is a Customer Worth to Your Business?
The conversation started with, "I just need something to feed the funnel. I lack that, but for revenue of $17 per month per customer to spend hundreds to get customers is crazy." When you are growing your business, what strategies do you … [Read more...] about How Much is a Customer Worth to Your Business?
Optimize Your Email List for Maximum Profit
An email list is one of the most valuable online assets. When building an email list often, it is easy to lump together several separate steps into one overall accomplishment. For instance, new list builders will often fuse building the list … [Read more...] about Optimize Your Email List for Maximum Profit
