by Charles George I often talk about how you never know how one small act of kindness can affect someone. It could be a simple smile on the street, holding the door for someone, an unexpected referral or gift, or countless other ways to serve … [Read more...] about Honoring a Living Legend
Relationships
How Stories Build Audience Awareness and Cultivate Customers Today
by Charles George Today, how we tell stories through our content builds audience awareness and cultivate customers. In 1966, Eugene Schwartz's book Breakthrough Advertising introduced levels of audience awareness. The idea was … [Read more...] about How Stories Build Audience Awareness and Cultivate Customers Today
Build Lists by Leveraging Today’s Technology with Traditional Direct Marketing
by Charles George Over the past couple of months, I have been intensely studying new ways to build a list. With every list I have built over the last 20 years, I've never been loyal to any one method of building a list. Instead, I analyze … [Read more...] about Build Lists by Leveraging Today’s Technology with Traditional Direct Marketing
Segment Your Customers to Thrive
by Charles George What do you know about your customers? The more you know, the better you can be of service. Plus, understanding your customer drives all your marketing. Understanding your customer allows you to segment your customer … [Read more...] about Segment Your Customers to Thrive
Choose Your Level of Success
One of my favorite quotes is from Tony Robbins, “What you focus on grows.” This statement was accurate ten years ago. It was valid last year, and it’s still true today. We have the power of free will and the power of choice. We … [Read more...] about Choose Your Level of Success
