One question people often ask me is, “How do you build a successful and profitable email list?” My answer is, “It depends. It depends on many factors.” There are universal elements to building a successful and profitable email list. These … [Read more...] about How to Build a Successful and Profitable Email List
Brand Building
How Much is a Customer Worth to Your Business?
The conversation started with, "I just need something to feed the funnel. I lack that, but for revenue of $17 per month per customer to spend hundreds to get customers is crazy." When you are growing your business, what strategies do you … [Read more...] about How Much is a Customer Worth to Your Business?
Forge Your Legacy – Your Dreams Can Live On, Even After You Die
Recently one Sunday morning, I turned on the radio while I was making breakfast. I heard this preacher who captivated my attention. I remembered listening to this same man on the radio many years ago. As I was listening, it occurred to me that this … [Read more...] about Forge Your Legacy – Your Dreams Can Live On, Even After You Die
Case Study: Kelli Kelley – Purpose Driven to Support Families with Medically Fragile Babies
When I first met Kelli Kelley, I interviewed her on the Walking With Families podcast, that I co-created with the Ronald McDonald of Charlottesville, VA. What immediately stood out was Kelli’s passion for helping families in the neonatal intensive … [Read more...] about Case Study: Kelli Kelley – Purpose Driven to Support Families with Medically Fragile Babies
How to Build Better Relationships with Email Marketing
Two of my favorite activities are meeting new people and maintaining relationships. Today, I focus a lot of my time on serving customers and establishing solid relationships. I believe, relationships are our most important asset. What separates … [Read more...] about How to Build Better Relationships with Email Marketing
