Two questions that I get asked is, " What are the components of a successful marketing campaign?" and “How do you optimize a marketing campaign?” Optimizing an entire marketing campaign is a high-level skill set. Optimizing marketing campaigns … [Read more...] about 3 Components of Every Successful Marketing Campaign
Audience Building
How to Build a Successful and Profitable Email List
One question people often ask me is, “How do you build a successful and profitable email list?” My answer is, “It depends. It depends on many factors.” There are universal elements to building a successful and profitable email list. These … [Read more...] about How to Build a Successful and Profitable Email List
How Much is a Customer Worth to Your Business?
The conversation started with, "I just need something to feed the funnel. I lack that, but for revenue of $17 per month per customer to spend hundreds to get customers is crazy." When you are growing your business, what strategies do you … [Read more...] about How Much is a Customer Worth to Your Business?
Forge Your Legacy – Your Dreams Can Live On, Even After You Die
Recently one Sunday morning, I turned on the radio while I was making breakfast. I heard this preacher who captivated my attention. I remembered listening to this same man on the radio many years ago. As I was listening, it occurred to me that this … [Read more...] about Forge Your Legacy – Your Dreams Can Live On, Even After You Die
Choose Your Level of Success
One of my favorite quotes is from Tony Robbins, “What you focus on grows.” This statement was accurate ten years ago. It was valid last year, and it’s still true today. We have the power of free will and the power of choice. We … [Read more...] about Choose Your Level of Success
