by Charles George Today, how we tell stories through our content builds audience awareness and cultivate customers. In 1966, Eugene Schwartz's book Breakthrough Advertising introduced levels of audience awareness. The idea was … [Read more...] about How Stories Build Audience Awareness and Cultivate Customers Today
Brand Building
How to Expand, Reduce, and Repurpose Content
By Charles George People learn and consume content in different ways. Some people prefer learning visually, some through listening, some kinetically. Some people may read when they wake up or listen to a podcast while driving. Some may … [Read more...] about How to Expand, Reduce, and Repurpose Content
Building Audiences by Studying Legendary Marketers
Today, we can build audiences by studying legendary marketers. I'm thankful for these unprecedented opportunities because there has never been a better time to create a life we love. What do I mean? Because of technology, we live in a time … [Read more...] about Building Audiences by Studying Legendary Marketers
The Science Behind Building Online Audiences
Recently, I watched a video online that was fascinating. It is the best video that I have found that demonstrates how audiences are built online. The video is from the 2009 Sasquatch festival. It starts with one person dancing during a concert. … [Read more...] about The Science Behind Building Online Audiences
How Connecting Content to the Buyer’s Journey Builds a Pipeline of Customers
Creating content that resonates with your ideal customer is how you build an audience online. But there are so many different types of content, how do you develop a content strategy that systematically builds your audience and converts … [Read more...] about How Connecting Content to the Buyer’s Journey Builds a Pipeline of Customers
