by Charles George Today, how we tell stories through our content builds audience awareness and cultivate customers. In 1966, Eugene Schwartz's book Breakthrough Advertising introduced levels of audience awareness. The idea was … [Read more...] about How Stories Build Audience Awareness and Cultivate Customers Today
direct marketing
What is direct marketing?
by Charles George Recently, I read an article about direct marketing. It discussed how direct marketing only focused on transactions and customer acquisition with long-form sales letters. The article then talked about creating a marketing … [Read more...] about What is direct marketing?
2: Dr. Lisa Spiller: Learning from the Direct Marketing Legends
Show Notes On this podcast episode, Dr. Lisa Spiller is our extraordinary guest. She is a distinguished professor of marketing at Christopher Newport University. She is the person who initially taught me direct marketing. On this Publish … [Read more...] about 2: Dr. Lisa Spiller: Learning from the Direct Marketing Legends
1: Charles George-Why the Publish to Thrive Podcast
On the first episode of the Publish to Thrive podcast, Charles George talks about combining today’s modern-day publishing principles with digital direct marketing. He discusses the purpose of the podcast and how it will benefit you. He … [Read more...] about 1: Charles George-Why the Publish to Thrive Podcast
