How do you identify the characteristics of your best customers, so you can generate more revenue? Recently, a company hired me to promote an online conference. With Facebook ads, I can target Facebook pages similar to the business’s page and other … [Read more...] about Determine the Characteristics of Your Best Customers
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How Connecting Content to the Buyer’s Journey Builds a Pipeline of Customers
Creating content that resonates with your ideal customer is how you build an audience online. But there are so many different types of content, how do you develop a content strategy that systematically builds your audience and converts … [Read more...] about How Connecting Content to the Buyer’s Journey Builds a Pipeline of Customers
3 Components of Every Successful Marketing Campaign
Two questions that I get asked is, " What are the components of a successful marketing campaign?" and “How do you optimize a marketing campaign?” Optimizing an entire marketing campaign is a high-level skill set. Optimizing marketing campaigns … [Read more...] about 3 Components of Every Successful Marketing Campaign
7 Techniques to Create New Content Ideas Your Audience Will Love
One of the most challenging aspects of creating content consistently is coming up with new ideas and topics to write about. At first, creating content is easy. Topics seem to flow, but what happens after you have created a bunch of blog posts? … [Read more...] about 7 Techniques to Create New Content Ideas Your Audience Will Love
How to Build a Successful and Profitable Email List
One question people often ask me is, “How do you build a successful and profitable email list?” My answer is, “It depends. It depends on many factors.” There are universal elements to building a successful and profitable email list. These … [Read more...] about How to Build a Successful and Profitable Email List
