by Charles George Today, how we tell stories through our content builds audience awareness and cultivate customers. In 1966, Eugene Schwartz's book Breakthrough Advertising introduced levels of audience awareness. The idea was … [Read more...] about How Stories Build Audience Awareness and Cultivate Customers Today
Copywriting
Optimize Your Email List for Maximum Profit
An email list is one of the most valuable online assets. When building an email list often, it is easy to lump together several separate steps into one overall accomplishment. For instance, new list builders will often fuse building the list … [Read more...] about Optimize Your Email List for Maximum Profit
How far in advance do you plan your content?
“How far in advance do you plan your content?” is a question many of my clients ask me. It is a good question. Here is the reality, some people create their content and then publish it immediately. Other people plan and then create their … [Read more...] about How far in advance do you plan your content?
20 Ways to Write to Promote a Book.
Have you ever considered all the different ways that you can promote a book? As a writer, you possess one of the most valuable marketing skills, and that is the ability to write. Here are 20 different ways to promote your business with writing. … [Read more...] about 20 Ways to Write to Promote a Book.
