by Charles George Today, how we tell stories through our content builds audience awareness and cultivate customers. In 1966, Eugene Schwartz's book Breakthrough Advertising introduced levels of audience awareness. The idea was … [Read more...] about How Stories Build Audience Awareness and Cultivate Customers Today
Writing
How to Expand, Reduce, and Repurpose Content
By Charles George People learn and consume content in different ways. Some people prefer learning visually, some through listening, some kinetically. Some people may read when they wake up or listen to a podcast while driving. Some may … [Read more...] about How to Expand, Reduce, and Repurpose Content
10 Characteristics of Successful Entrepreneurial Writers
by Charles George Being an entrepreneurial writer is more than just crafting compelling prose. It's about leveraging writing skills and expertise to build a thriving business. Entrepreneurial writers develop unique characteristics that set … [Read more...] about 10 Characteristics of Successful Entrepreneurial Writers
Decide to Lead, Be More Creative and Innovate
When racecar drivers lose control of the car, they are taught to look where they want the car to go, not to look at the wall. By looking where they want the car to go, they naturally steer the car away from the … [Read more...] about Decide to Lead, Be More Creative and Innovate
20 Ways to Write to Promote a Book.
Have you ever considered all the different ways that you can promote a book? As a writer, you possess one of the most valuable marketing skills, and that is the ability to write. Here are 20 different ways to promote your business with writing. … [Read more...] about 20 Ways to Write to Promote a Book.
