Today, we can build audiences by studying legendary marketers. I'm thankful for these unprecedented opportunities because there has never been a better time to create a life we love. What do I mean? Because of technology, we live in a time … [Read more...] about Building Audiences by Studying Legendary Marketers
Content Marketing
3 Components to Becoming a Thought Leader
by Charles George How do you become a thought leader in today's digital world? When I was 18 years old, I went to a bunch of conferences. One thing that fascinated me early on was the featured speakers. As I attended more events and people … [Read more...] about 3 Components to Becoming a Thought Leader
How Connecting Content to the Buyer’s Journey Builds a Pipeline of Customers
Creating content that resonates with your ideal customer is how you build an audience online. But there are so many different types of content, how do you develop a content strategy that systematically builds your audience and converts … [Read more...] about How Connecting Content to the Buyer’s Journey Builds a Pipeline of Customers
7 Techniques to Create New Content Ideas Your Audience Will Love
One of the most challenging aspects of creating content consistently is coming up with new ideas and topics to write about. At first, creating content is easy. Topics seem to flow, but what happens after you have created a bunch of blog posts? … [Read more...] about 7 Techniques to Create New Content Ideas Your Audience Will Love
How to Build a Successful and Profitable Email List
One question people often ask me is, “How do you build a successful and profitable email list?” My answer is, “It depends. It depends on many factors.” There are universal elements to building a successful and profitable email list. These … [Read more...] about How to Build a Successful and Profitable Email List
