When you first meet someone, what do you normally do? Do you look them in the eye? Do you greet them and say, “Hello”? Do you shake their hand and then start a conversation? Or do you look down, mumble something under your breath, … [Read more...] about Does Your Welcome Email Connect You and Your Subscribers?
Relationships
Embracing the Moments When Your Entire Life Changes
Bob Dees is a retired 3-star Major General who is one of today’s top thought leaders on resilience. His mission in life is to teach individuals, businesses, and even nations how to become resilient. He believes that resilience is a skill that … [Read more...] about Embracing the Moments When Your Entire Life Changes
7 Reasons Why Email Newsletters are the “New” Business Model
Recently, I read an article that talked about how companies from news organizations, non-profits, start-up solopreneurs, and larger publishing companies were launching new businesses that were based on an email newsletter. The article even … [Read more...] about 7 Reasons Why Email Newsletters are the “New” Business Model
Improve Your Marketing By Developing Your Customer Avatar
by Charles George Last week I shared the 7 steps of a marketing plan. One of the most important components of a marketing plan is developing your customer avatar. The customer avatar worksheet helps you keep the information about your … [Read more...] about Improve Your Marketing By Developing Your Customer Avatar
Build Long-Term Relationships While Attending Conferences and Events.
Over the past week, I had two speaking engagements, attended a workshop, and a conference. The first speaking engagement was for a class of startup business owners. Each year, I talk about market research and how to identify an ideal … [Read more...] about Build Long-Term Relationships While Attending Conferences and Events.
