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7 Reasons Why Email Newsletters are the “New” Business Model

Recently, I read an article that talked about how companies from news organizations, non-profits, start-up solopreneurs, and larger publishing companies were launching new businesses that were based on an email newsletter. The article even … [Read more...] about 7 Reasons Why Email Newsletters are the “New” Business Model

On the Spotlight on Your Book and Business, Becky Norwood interviews, Charles George about:

How direct and brand marketing have merged to be called marketing
The difference between customer acquisition and customer retention and why a thriving business needs both
The power of Facebook ads
Why email marketing is one of the most profitable marketing channels for small businesses
Types of emails to send and when
Why you want your marketing to resemble a sitcom versus a blockbuster movie
why life and marketing is all about building and maintaining relationships

Listen to this interview as Charles shares different ways for authors to promote their books and build a personal brand.