When building an engaged author-audience, there are 3 main components. Audience- The audience is whom you are targeting. This is the most important part of any marketing campaign and can represent between 40-60% of the success of a campaign. … [Read more...] about Here’s the Truth About Advocating For Your Audience
Email Marketing
How to Attract More Ideal Email Subscribers.
I talk about the benefits of building an email list in many of my articles. And the reason why is that email is one of the most profitable marketing channels available today. But how do you increase the size of your email list? How do you get … [Read more...] about How to Attract More Ideal Email Subscribers.
Why Email List Size Matters
Often, I am asked, “Why does the size of an email list matter?” To answer this question let’s think about magazines and how a successful magazine operates. Magazines build a list of subscribers, and then the number of subscribers … [Read more...] about Why Email List Size Matters
How To Turn Your Email List Into An Active Audience
Did you know that according to the Campaign Monitor, for the last 10 years, email has generated the highest ROI for entrepreneurs and marketers? Not having an audience to read your books or to interact and engage with is no fun. Not having an … [Read more...] about How To Turn Your Email List Into An Active Audience
You Can Start A Publishing Business… Even if You Have Never Written A Book!
Over the years, the publishing industry has changed. Over the last ten years, with new technology like Amazon, WordPress, email lists, PayPal, shopping carts, and membership software, anyone can now be a publisher. What is amazing is the same … [Read more...] about You Can Start A Publishing Business… Even if You Have Never Written A Book!
