With direct marketing, you either try to sell your product or service directly, or you can generate leads. There are pros and cons to both strategies. In this article, we will analyze both options, so you can decide what strategy is best for … [Read more...] about Master Your Advertising with Lead Generation and Direct Sales
3 Steps to Build Your Author Audience
When it comes to selling and promoting a book one of the 1st things authors need to understand is how to develop raving fans. I call it audience building! You may be asking "What is audience building and how do you do it? Audience … [Read more...] about 3 Steps to Build Your Author Audience
Transform Your Business with Recurring Revenue!
With many businesses, on the 1st day of the month, revenue starts at zero. And then each month to achieve the revenue of the previous month, the business needs to have the same number of transactions at the same average transaction … [Read more...] about Transform Your Business with Recurring Revenue!
Improve Your Marketing By Developing Your Customer Avatar
by Charles George Last week I shared the 7 steps of a marketing plan. One of the most important components of a marketing plan is developing your customer avatar. The customer avatar worksheet helps you keep the information about your … [Read more...] about Improve Your Marketing By Developing Your Customer Avatar
Marketing Plan-7 Critical Step.s To Create A Marketing Plan.
Last week, I was talking with an entrepreneur that has a technology company. During our conversation, he told me how stressed out he had been over the last few weeks, because of a shortage of operating revenue. He then went on to describe how he … [Read more...] about Marketing Plan-7 Critical Step.s To Create A Marketing Plan.
