Often one of the questions I get asked the most is what is direct marketing? The simplest way to describe direct marketing is that is it targeted to a very specific audience, the ad contains an offer, there is a concrete deadline for people to … [Read more...] about How to T.H.R.I.V.E. as an Author!
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20 Ways to Write to Promote a Book.
Have you ever considered all the different ways that you can promote a book? As a writer, you possess one of the most valuable marketing skills, and that is the ability to write. Here are 20 different ways to promote your business with writing. … [Read more...] about 20 Ways to Write to Promote a Book.
Inspiring Business Building Insights for Your Author Business.
One of the most challenging aspects of owning a business is maintaining the correct mindset. In this article, I share insights from my favorite quotes from this year’s weekly newsletter. This is a fun article that will provide perspective on … [Read more...] about Inspiring Business Building Insights for Your Author Business.
Case Study: Thomas Webb- Building An Audience of Raving Fans
Case Study: Financial Analyst Writes His First Science Fiction Novel, Focuses on Building His Email List, Launches His Second Book to a Legion of Raving Fans, and Then Lands on Amazon’s Best Seller List. Thomas Webb is a financial analyst, who … [Read more...] about Case Study: Thomas Webb- Building An Audience of Raving Fans
Here’s the Truth About Advocating For Your Audience
When building an engaged author-audience, there are 3 main components. Audience- The audience is whom you are targeting. This is the most important part of any marketing campaign and can represent between 40-60% of the success of a campaign. … [Read more...] about Here’s the Truth About Advocating For Your Audience
