It’s no secret that writing is one of the most influential skills anyone can develop for thought leadership and for showcasing expert status on a topic. Until recently, I’ve never thought of myself as a traditional writer. It’s my love of direct … [Read more...] about Marketing Lessons Discovered After Writing 43,478 Words in a Week
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What Are the Differences Between Brand and Direct Marketing?
In the past direct and brand marketers have normally stood on opposite sides of the fence. Over the last several years, brand advertisers have wanted to account for each advertising dollar spent. So, they have incorporated direct marketing … [Read more...] about What Are the Differences Between Brand and Direct Marketing?
Build Your Email List With 4 Specific Facebook Ad Strategies
Today there are so many ways to build an email list it almost seems like the opportunities are endless. But what are the most effective strategies? With this article, we are going to look at using Facebook ads to build your email list. So, … [Read more...] about Build Your Email List With 4 Specific Facebook Ad Strategies
How to Attract More Ideal Email Subscribers.
I talk about the benefits of building an email list in many of my articles. And the reason why is that email is one of the most profitable marketing channels available today. But how do you increase the size of your email list? How do you get … [Read more...] about How to Attract More Ideal Email Subscribers.
Why Email List Size Matters
Often, I am asked, “Why does the size of an email list matter?” To answer this question let’s think about magazines and how a successful magazine operates. Magazines build a list of subscribers, and then the number of subscribers … [Read more...] about Why Email List Size Matters
