Case Study: Financial Analyst Writes His First Science Fiction Novel, Focuses on Building His Email List, Launches His Second Book to a Legion of Raving Fans, and Then Lands on Amazon’s Best Seller List. Thomas Webb is a financial analyst, who … [Read more...] about Case Study: Thomas Webb- Building An Audience of Raving Fans
Here’s the Truth About Advocating For Your Audience
When building an engaged author-audience, there are 3 main components. Audience- The audience is whom you are targeting. This is the most important part of any marketing campaign and can represent between 40-60% of the success of a campaign. … [Read more...] about Here’s the Truth About Advocating For Your Audience
Marketing Lessons Discovered After Writing 43,478 Words in a Week
It’s no secret that writing is one of the most influential skills anyone can develop for thought leadership and for showcasing expert status on a topic. Until recently, I’ve never thought of myself as a traditional writer. It’s my love of direct … [Read more...] about Marketing Lessons Discovered After Writing 43,478 Words in a Week
What Are the Differences Between Brand and Direct Marketing?
In the past direct and brand marketers have normally stood on opposite sides of the fence. Over the last several years, brand advertisers have wanted to account for each advertising dollar spent. So, they have incorporated direct marketing … [Read more...] about What Are the Differences Between Brand and Direct Marketing?
Build Your Email List With 4 Specific Facebook Ad Strategies
Today there are so many ways to build an email list it almost seems like the opportunities are endless. But what are the most effective strategies? With this article, we are going to look at using Facebook ads to build your email list. So, … [Read more...] about Build Your Email List With 4 Specific Facebook Ad Strategies
