I talk about the benefits of building an email list in many of my articles. And the reason why is that email is one of the most profitable marketing channels available today. But how do you increase the size of your email list? How do you get … [Read more...] about How to Attract More Ideal Email Subscribers.
Why Email List Size Matters
Often, I am asked, “Why does the size of an email list matter?” To answer this question let’s think about magazines and how a successful magazine operates. Magazines build a list of subscribers, and then the number of subscribers … [Read more...] about Why Email List Size Matters
Build Long-Term Relationships While Attending Conferences and Events.
Over the past week, I had two speaking engagements, attended a workshop, and a conference. The first speaking engagement was for a class of startup business owners. Each year, I talk about market research and how to identify an ideal … [Read more...] about Build Long-Term Relationships While Attending Conferences and Events.
Avoid Writer’s Block with the “Candy Crunched Method”
I had the loot spread out all over my floor. Sorting through my Halloween candy, I could not wait to dig in. Sure, my Mom said to only eat a piece a day. Save it for later, she said. But there it was….the whole candy haul, spread out like a sugary … [Read more...] about Avoid Writer’s Block with the “Candy Crunched Method”
How To Turn Your Email List Into An Active Audience
Did you know that according to the Campaign Monitor, for the last 10 years, email has generated the highest ROI for entrepreneurs and marketers? Not having an audience to read your books or to interact and engage with is no fun. Not having an … [Read more...] about How To Turn Your Email List Into An Active Audience
