On the Spotlight on Your Book and Business, Becky Norwood interviews, Charles George about:
- How direct and brand marketing have merged to be called marketing
- The difference between customer acquisition and customer retention and why a thriving business needs both
- The power of Facebook ads
- Why email marketing is one of the most profitable marketing channels for small businesses
- Types of emails to send and when
- Why you want your marketing to resemble a sitcom versus a blockbuster movie
- why life and marketing is all about building and maintaining relationships
Listen to this interview as Charles shares different ways for authors to promote their books and build a personal brand.
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