On the first episode of the Publish to Thrive podcast, Charles George talks about combining today’s modern-day publishing principles with digital direct marketing.
He discusses the purpose of the podcast and how it will benefit you.
He shares:
-The podcast focuses on creating a lifestyle business by combining publishing with digital direct marketing.
What is modern-day publishing?
-Because of the Internet why every business is a publishing business
-Why, with a publishing business, everything you create is an asset?
-Why content marketing is critical to building an engaged audience to sell your products and services
-Types of content a business can create to build an audience
-The 5 stages of a customer hierarchy
-Plus, the 3 stages of a customer journey
-How the customer hierarchy and the customer journey are related
-He talks about topics such as content marketing, copywriting, media buying, creating products & offers, building an email list, and growing an audience.
-How direct marketing was first used to sell publishing products in the 1920’s and how the principles are still relevant to today
-How the digital revolution has changed direct marketing
-Reveals one of the biggest challenges business owners face today
-Understand why for businesses to have a pipeline of customers, the key is creating content for the different stages of the customer journey.
– Why by understanding how to combine publishing with direct marketing, you can grow your business to the level you desire.
Join us for the first episode of the Publish to Thrive podcast.
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