Today, we connect with our ideal audience through creating and publishing content.
As our audience grows, so can our reach and influence.
But how do you connect and engage with people in your audience?
How do you add value so people look forward to receiving your content?
One of the most effective ways to build trust and emotionally connect with people is by sharing stories.
Stories can be the origin story, our brand story, success stories, and testimonials. They can be stories about employees and customer experiences.
Stories can share a business’s unique processes, the value provided, the problems the business solves, and the products that provide the solutions.
But How Do You Tell A Good Story?
How do you use stories to connect with your audience, build trust, and influence?
How do your stories connect and lead prospects to become customers?
Stories are powerful.
They can differentiate you from your competitors.
They can communicate your mission, vision, and values.
Stories can attract your ideal customer and repel others.
We can share stories on social media, podcasts, videos, blogs, graphics, newsletters, books, and through speaking.
Each channel can tell a story, or we can weave different elements across a variety of channels to tell a more robust story.
We can connect through stories via audio, visuals, and kinetics.
Stories are powerful.
They cut through the clutter and are memorable.
Stories can connect emotionally and cultivate loyal customers.
For this expert panel, Gayle Turner, Co-founder of the Storytellers Channel, Donna Kunde, Global Radio Authority & Podcast Expert, and Charles George, founder of Publish to Thrive, discuss how to share stories to connect, build trust, and influence.
We will discuss how to leverage stories in a book, podcast, and speaking to build your audience and authority.
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